Jing yu BRAND | JING YU YEAR | 2022 SERVICES | BRANDING AND VISUAL IDENTITY The collaboration with Jing Yu allowed us to design the identity of a multinational company that needed to renew itself. We debranded their logo while remaining true to the original and designed a new color code that would be more appealing and youthful. The same process was applied to the redesign of their product catalog, revising the communication according to the company's new identity.