Suning store

YEAR  |  2019

This project focused on the design of a travel concept store to be inserted in an airport context. SUNING.COM, formerly Suning Commerce Group Co., Ltd. is one of the largest non-government retailers in China, with more than 1600 stores covering over 700 cities of China and Japan.
Operating in a wide range of product categories, including travel accessories, the request is therefore to reimagine the sales space with innovative and unconventional solutions, inspired by the structural and characteristic elements of the airports, such as large info displays, automatic cash machine, conveyor belts.