Auraway BRAND | GERLXY YEAR | 2016 SERVICES | BRAND & VISUAL IDENTITY Dongguan Gerlxy, with its 25 years of experience in luggage industry, would to launch a new brand destinated principally for China market. The market positioning in the medium-high level, competing and reference to brands such as Delsey. For new brand name, it isn’t necessary to consider any CHINESE words but rather be inspired by Italian or other European countries words. About the brand, they company would use the same meaning of word “ 晟 - sheng晟” that means clear, bright, splendor, brightness.