ICON BRAND | APPERCASE YEAR | 2020 SERVICES | DESIGN, DEVELOPMENT, COMMUNICATION The most innovative hybrid backpack is created when aluminum meets fabric. ICON is designed for both leisure and business. The light aluminum frame and padded fabric provide 360 degree laptop protection and comfort you need wherever you’re headed. ICON can also be easily converted from a “daily bag” to a “travel bag”, becoming the only backpack you will ever need while around the city or across continents.